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Founded in Florence in 1980 on the inspiration of Massimo Papucci, Pholya designs and creates stylish accessories and clothes for some of the most important international brands.
Florence and Tuscany are the areas in which Pholya was conceived and where it developed, becoming two of the most important fashion hubs globally. In this way, the Pholya Team has absorbed and interpreted the taste and sophistication of the Tuscan land, associated with style, with an emphasis on balance, a passion for life and a visionary approach.
For over 35 years Pholya has interpreted artistic tastes and creative fashion trends, succeeding in reinventing itself every time the textile market has demanded this with solid production capacity, expertise and creativity. A company with solidity thanks to the constant presence of Maida Ventisette who is the backbone of the company, supporting business growth alongside Massimo Papucci.
With its originality and innovation, Pholya is an artisan company that values quality but which has been able to transform itself into an innovative manufacturing reality.
If in the early eighties, Pholya created trends among teenagers for belts and earrings, defining the first explosive part of the company’s business life, it was in the second half of the 1980s that Pholya focused its creativity on products of the highest stylistic quality, one example being its hats.
The 1990s represented the impetuous development aimed at overseas markets thanks to the high production of scarves, shawls and hats. Frame-produced and knitted fashion items, created with basic machines, namely jacquard and rachel systems, became a mainstream of the company. The late 1990s represented an initial phase of maturity of the company that found itself having to open its own showroom in order to meet the demands of producers and customers from all over the world. Pholya worked with the major fashion brands and with prestigious European and American chains for the entire 2000s and the Florentine company still represents a constant point of reference at an international level thanks to the development of the collections taken forward by Massimo and Michela Papucci and by Monica Ventisette.
The company now produces for the international market and in particular for England, Spain, France, Germany, South America and Japan. There is also a focus on the North American market that for Pholya is a market of trends that is carefully monitored by the company.